About Us

TripElephant was founded in Toronto in 2014 to develop fast, scalable, and intelligent predictive methods.

From 2014-2016 we primarily developed an Machine Learning powered trip planning application which automatically planned a user vacation itinerary. In support of this application we developed a marketing software to target and manage long tail search.

From 2016-2018 we shifted our focus to make full use of our successful marketing technology, honing the technology by marketing the hotel reservation portion of our trip planning app. This business was an incredible case study in growth and ROI.

In 2018, we shifted to offering technology-enabled marketing solutions, helping our customers start, grow, and optimize performance marketing campaigns. We worked with a number of clients, primarily in the travel space. The largest of these was Airbnb Experiences, Luxury Retreats, and Airbnb Luxe.

In 2020, in response to the Covid-19 pandemic, we pivoted our business back into B2C, to start and grow our in-house travel brands.

Our specialty is in unbranded and long tail search engine marketing. We work with platforms like Google Ads, Microsoft Ads, Google Hotel Ads, Microsoft Hotel Ads, Facebook, and others.

Team

TripElephant was founded by Misha and Anatoli Plotkine

Misha has a background in tech and finance, prior to starting TripElephant, he worked at Cormark Securities, a leading independent investment bank in Toronto. He holds a Bachelor of Commerce from Queen's School of Business, with an option in Computer Science.

Anatoli has a tenured career in technology, and wrote payment processing software at the advent of online gaming. He has been a CTO and COO of several successful companies such as Cryptologic, Groove Games, CES plc/Fun Technologies, managing technology and operations in various capacities from startup through to IPO in London and Toronto. He holds a PhD in Acoustical Physics from the premier technical university in Moscow.

Contact

Feel free to reach out to us at web-contact@tripelephant.com

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