About Us
TripElephant was founded in Toronto in 2014 to develop fast, scalable, and intelligent predictive
methods.
From 2014-2016 we primarily developed an Machine Learning powered trip planning application which
automatically planned a user vacation itinerary. In support of this application we developed a marketing
software to target and manage long tail search.
From 2016-2018 we shifted our focus to make full use of our successful marketing technology, honing the
technology by marketing the hotel reservation portion of our trip planning app. This business was an
incredible case study in growth and ROI.
In 2018, we shifted to offering technology-enabled marketing solutions, helping our customers start,
grow, and optimize performance marketing campaigns. Since then, we have worked with a number of clients, primarily in the
travel space.
Our specialty is in unbranded and long tail search engine marketing. We work with platforms like Google
Ads, Microsoft Ads, Google Hotel Ads, Microsoft Hotel Ads, Facebook, and others.
Our Clients
We have a track record of success in building, optimizing, and automating performance marketing accounts
across digital channels. We have worked with clients such as Airbnb Experiences, Luxury Retreats, Airbnb
Luxe, FlightNetwork.com, HopJump.com, Funjet Vacations, RateHub.ca, MobyTrip.com, Bookety.com,
NextDayHotels.com
Team
TripElephant was founded by Misha and Anatoli Plotkine
Misha has a background in tech and finance, prior to starting TripElephant, he worked at Cormark
Securities, a leading independent investment bank in Toronto. He holds a Bachelor of Commerce from
Queen's School of Business, with an option in Computer Science.
Anatoli has a tenured career in technology, and wrote payment processing software at the advent of online
gaming. He has been a CTO and COO of several successful companies such as
Cryptologic, Groove Games, CES plc/Fun Technologies, managing technology and operations in various
capacities from startup through to IPO in London and Toronto. He holds a PhD in Acoustical Physics from
the premier technical university in Moscow.
Contact
Feel free to reach out to us at web-contact@tripelephant.com
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